6 reasons why you must employ SMS marketing

Marketing as a term has evolved as a concept in recent times where it starts before the production of the goods is even in action. Marketing does not come to an end at the sale of a product or rendering of service but continues further with constant feedback and grievances from customers. SMS marketing is a powerful tool that is easy and cheap to employ courtesy to bulk SMS service providers such as MsgClub. 

MsgClub happens to be the best bulk SMS gateway provider in India because of services like automation of bulk SMS, transparent & accurate reports and SMS scheduling options with presets & templates for ease of custom campaign creation.

Why you must have bulk SMS marketing campaigns:

 

1. Wider reach: Due to easily available databases and millions of protocols in-built in bulk SMS API the SMSs have a wider reach than that of telephone calls, local radio, local television, etc. This gives you an advantage in competition with other similar business houses.
2. Affordable: Bulk SMS campaigns are affordable in general terms and do have a significantly greater impact than other similarly priced marketing tools. 
3. Quick: With a click of a few buttons, messages are queued and are sent simultaneously to multiple targets at once which gives quick action and less waiting time for campaign completion. Quicker the business is, better are its survivability chances in the market.
4. Automated: Using technology is a sign of a good business house. Bulk SMS service providers help in the creation of automated crusades that minimize the role and need for human intervention. 
5. Customizable: Services provided by the best bulk SMS gateway provider make it easy to customize campaigns using bulk SMS API. This means that you can have specific crusades for specific purposes like for sale information and survey feedback forms.
6. Easy to create: Presets, templates, expert guidance and easy user interface provided by MsgClub, the best bulk SMS provider in India help in easy creation of the needed propaganda. Which means, time and effort to complete a great campaign stay minimum so that you can focus on what is more important for your business, which is taking care of your customers.

 

 

Does your gateway provider have these 4 elementary traits being an ideal bulk SMS gateway provider?

Traits of an ideal Bulk SMS gateway provider

Let us start this blog with a few simple questions: how well do you know your bulk SMS gateway provider? Does your provider offer you dependable SMS solutions? Does the institution provide genuine SMS deliveries and round the clock technical support?

Well, if you are not sure about an answer to any of the above-mentioned questions, then it is time to re-think for selecting a reliable SMS provider for your business institution.

Bulk SMS services can be the best marketing campaign for your business, provided you employ an ideal gateway solution and bulk SMS gateway API. Speaking on the same lines, below are four elementary traits that an ideal SMS gateway provider must possess.

1. Ensure business and customer data security

SMS marketing consumes a lot of sensitive customer information such as their contact numbers, account data, etc. An ideal SMS gateway provider must ensure that this information must never be subjected to misuse and therefore, ensure effective data security protocols. It is always advisable to choose a gateway provider that delivers the feature of data security.

1. Easy bulk SMS gateway API integration

Bulk SMS gateway API is an interface that is used by you to control various functionalities related to SMS gateway. Therefore, it is recommended to access your gateway provider on the factor that it provides you with an easy to integrate SMS API. Failing to do so, you might subject yourself to unwanted troubles while sending and/or receiving bulk messages.

1. User-friendly interface usage

You might not wish to use a bulk SMS gateway interface that is not user-friendly or is hard to operate on. An ideal gateway provider is accustomed to offer its business clients easy to use interfaces.

1. Authentic SMS delivery reports

SMS delivery reports serve as the basic ground for you to access your SMS marketing campaigns. If you do not wish to fetch incorrect assessment then you must look for a dependable gateway provider that offers you authentic SMS delivery reports. MsgClub is one of the dependable bulk SMS gateway providers you can look for.

Does your gateway provider have these 4 elementary traits being an ideal bulk SMS gateway provider?

 

Let us start this blog with a few simple questions: how well do you know your bulk SMS gateway provider? Does your provider offer you dependable SMS solutions? Does the institution provide genuine SMS deliveries and round the clock technical support? 

Well, if you are not sure about an answer to any of the above-mentioned questions, then it is time to re-think for selecting a reliable SMS provider for your business institution. 

Traits of an ideal bulk SMS gateway  provider…

 

Bulk SMS services can be the best marketing campaign for your business, provided you employ an ideal gateway solution and bulk SMS gateway API. Speaking on the same lines, below are four elementary traits that an ideal SMS gateway provider must possess. 

 

• Ensure business and customer data security…

 

SMS marketing consumes a lot of sensitive customer information such as their contact numbers, account data, etc. An ideal SMS gateway provider must ensure that this information must never be subjected to misuse and therefore, ensure effective data security protocols. It is always advisable to choose a gateway provider that delivers the feature of data security. 

 

 

• Easy bulk SMS gateway API integration…

 

Bulk SMS gateway API is an interface that is used by you to control various functionalities related to SMS gateway. Therefore, it is recommended to access your gateway provider on the factor that it provides you with an easy to integrate SMS API. Failing to do so, you might subject yourself to unwanted troubles while sending and/or receiving bulk messages.

 

 

• User-friendly interface usage…

 

You might not wish to use a bulk SMS gateway interface that is not user-friendly or is hard to operate on. An ideal gateway provider is accustomed to offer its business clients easy to use interfaces. 

 

 

• Authentic SMS delivery reports…

 

SMS delivery reports serve as the basic ground for you to access your SMS marketing campaigns. If you do not wish to fetch incorrect assessment then you must look for a dependable gateway provider that offers you authentic SMS delivery reports. MsgClub is one of the dependable bulk SMS gateway providers you can look for. 

 

Is bulk SMS resellers business really expensive to start?

In the fast-paced world, we are often subjected to rumors and ideas that are way far from reality.  One such rumor is: One needs too much money to start a bulk SMS resellers business. If you have been enthusiastic to become an SMS reseller and are searching on this business opportunity, there is a high probability that you must have come across this myth too. 

However, speaking with years of experience in the field of SMS marketing, I can promptly suggest that bulk SMS reselling business is one of the most profitable businesses to start with the least possible seed money and investment. Yes, you read me right! A bulk SMS reseller is an individual or organization that is featured to resell procured SMS services to its business clients and thereby make monetary gains. In the process of doing so, let us look at why SMS reselling business is marked as an inexpensive business opportunity to venture. 

Why becoming bulk SMS reseller is an inexpensive business opportunity?

Every business unit needs easy access to bulk SMS services. By being an SMS reseller, you can offer easy SMS solutions to these units and earn huge profits. To motivate you in becoming a bulk SMS reseller, here is the list of reasons that justify why becoming bulk SMS reseller is an inexpensive business opportunity. 

 

• No need for highly-qualified, expensive working staff…

 

Unlike other business options, SMS reselling can be handled by a single individual or a small group of people, depending upon the scale of operation. To run a successful reselling business, this bunch of people need not be highly qualified or extensively trained. On the contrary, all that one needs to know is basic of computer operation and general skills. 

 

 

• No need for investment in fixed assets…

 

Acquiring fixed assets like office, furniture, etc takes a huge share of seed money for any startup or business venture. However, to start a bulk SMS resellers business, you need to acquire none of these fixed assets. On the contrary, all that you need is a working computer system with an active internet connection.

Bulk SMS is a Key to Grow Your business

Nowadays Bulk SMS is becoming a major medium for small and medium businesses to promote their business because Bulk Messaging is comparatively a Cost-effective method for promotion. As Pamphlets, ads on print media, billboards and newspapers are often unaffordable for small-sized businesses. Sending an SMS to the customers is the best way to promote your business because a call can remain unattended but customers often do not ignore SMS messages.

We at Msgclub assisting businesses to grow through our Bulk SMS services. Msgclub is the best Bulk SMS service provider in the market which is growing rapidly and wants your business to grow at the same pace with our assistance. Our existing customers are well satisfied with our services as our customer support executives contain great skills in client service and keen to assist customers to solve their queries. Our Bulk SMS services are performing well with industries like Web development, banking, automotive, tours, event management, schools, airline, insurance, hotel & resorts, retail, media, healthcare, entertainment and more.

Sectors that use Bulk SMS Services

Mutual Fund Industry– Mutual fund companies run Bulk SMS campaigns for their customers to send updated NAV values, dividends, bonuses, etc.

Airlines- Airlines authorities also use Bulk SMS services to let their customers know about discounts, delays, flight updates and traveling details

Banking- In recent times, many of the banks started using Bulk SMS services to convey information to holders and new people. An account holder can easily get account balance, debit/credit transaction details, cheque or demand draft, policies, net banking registration, payment transfer and any other services that are offered by the bank via a single SMS.

Stock Market- After banking, the use of Bulk SMS services is also high in the Stock Market. You can inform customers about market trends, share rates, Information on demand holding and balance.

FMCG Industry- There are many companies of FMCG (Fast-moving consumer goods) that are using Bulk SMS services to send promotional offers, distributors queries and more.

So, what are you waiting for? Contact Msgclub and start Building and Promoting your Business with our Bulk SMS services and grow yourself to stand out from the competition.

Set the priority of bulk SMS with bulk SMS gateway API

The primary goal of a bulk SMS gateway is to route incoming and outgoing bulk messages towards the destination port in the best possible manner. To perform this task effectively, Bulk SMS gateway providers in India offer it’s business clients powerful gateway solutions. With the help of these solutions, one can send up to 300-500 messages per second without facing any lag or delay. 

Such performance is majorly achieved by the gateways due to advanced routing algorithms and dedicated route selection techniques. In the text further, let us take a quick look at the route selection principle and the types of routing options available in present-day bulk messaging. 

Routing options offered by the bulk SMS gateway provider

The basic principle of message routing is fairly simple and easy to comprehend. Stating the same, the gateway is responsible for delivering SMS in the shortest possible time to the recipient. Talking specifically of business messages, there are a variety of messages being sent and/or received by the institution. These messages are generally tagged as regular or critical based upon the urgency of message delivery. Generally, you can set any of the above tags to the message by using Bulk SMS gateway API, which comes as a part of the gateway solution. 

1.Standard SMS routes

This is the default routing algorithm performed by the gateway for all bulk messages unless specified other-ways. Just as the name suggests, the gateway assigns a standard channel or path for message delivery. Standard gateway channels can be used to send promotional bulk messages and low priority messages. 

Standard gateways usually work on the principle of shared resources. Therefore, a single gateway might be employed with various business application units for message transmission and reception. This feature makes standard SMS gateways fairly inexpensive and an ideal choice for promotional bulk messaging campaigns. 

2.Critical SMS routes

 There are often instances, where the message must be delivered to the recipients with utmost urgency. Say, for instance, one-time passwords or OTP messages. While considering these messages, time is crucial and therefore, bulk SMS gateway providers offer SMS gateways with critical routing abilities.   Critical routes are used for bulk SMS deliveries that must be sent in real-time. When compared to the former routes, these routes are dedicated only for messages tagged with a priority tag. Owing to this fact, such routing services are a bit costly than the standard messaging gateways. 

Which bulk SMS gateway to choose for your business marketing?

Bulk SMS solutions are widely used in all possible business domains ranging from education to fashion. Bulk SMS gateway providers understand such wide usage of these solutions and therefore have come up with dedicated messaging gateways. An SMS gateway acts as the connecting system between business application and mobile operator and is majorly dedicated to performing SMS routing operations. 

If you are keen to select the best bulk gateway for your business, stay hooked with the text further as we discover various messaging gateway solutions offered by gateway providers in India. 

Types of SMS gateways solutions by bulk SMS gateway provider

If you belong to the marketing industry or are using bulk SMS services for your business marketing, you are likely to know about various kinds of bulk SMS available at business disposal. Ranging from transactional messages to promotional text, you can send any kind of business messages to the target audience depending upon your need. Availability of dedicated Bulk SMS gateway API further eases out this process. 

Depending upon the nature of messages being sent, the gateways are classified into two categories, namely transactional SMS gateway and promotional SMS gateways. 

Transactional bulk SMS gateway services

Just as the name indicates, these gateways are employed to transmit and receive bulk messages that intend to offer their recipient crucial information. This information might be related to the recent transaction with the business, payment and delivery information, goods’ tracking web links, login alerts, etc. The gateways can also be used to send one-time passwords (or OTP codes). 

Since transactional SMS must be transmitted with utmost priority, bulk SMS gateway provider program these gateways to find out the shortest and fastest route available at that instance and transmit the message packet accordingly. 

Promotional bulk SMS gateway services

Unlike the former gateway services, these gateways are employed to send target audience promotional bulk messages. These messages mainly include information about the latest offers and discounts being offered, new stocks and services, etc. These gateways are programmed to transmit and receive hundreds of messages per second without facing any lag or incompetency. With perfect bulk SMS gateway API integration, these gateways can send up to 500 bulk SMS per second.

How to draw customers to the business by sending PHP SMS?

When you are involved into large scale business then you will require using the SMS to draw the customers. As the SMS is instant way to let the people know about your business and if you are giving any special offer to the people. In order to use the SMS service through PHP you need to create a contact group first. You can import the contact to the group and then you will be able to send SMS to the group. In this case you can send bulk PHP SMS to the group as well. In order to bolster the service you can connect with SMS gateway and that will enable you to customize the SMS and you can add link to the SMS that will help the customers to visit the link directly. 

What is the importance of voice call in the e-commerce industry? 

If you want to expand the business you need to reach as many people as you can. This is the reason you need to send Bulk Voice Call. In an e-commerce business it is essential to generate lead and voice call will let you generate lead as it is the easiest way because you will be able to connect to the people instantly. This will help to establish a bond between business and the customers. When you in a business it essential to conduct a survey so that you get an idea about the business and using the voice call the exercise will be much easier. A voice call creates an impression in the customers’ minds and the survey turns out to be accurate. 

Importance of bulk SMS in the business

The bulk SMS is way to retain the customers by maintaining the connection with the customers. The voice SMS is also a type of bulk SMS and this is the reason you need to if is equally effective as written text. People often find it time consuming to read the message; in case of SMS that is spoken to the people is easier to learn about the information. 

What are the Steps of DLT Registration?

Registration Process:

To comply with the new regulation, all enterprises need to be registered on the DLT system along with other details like Headers, Templates, and Consents:

Step 1: Entity/Enterprise registration includes details of KYC (Know Your Customer) documents like PAN, GST, TAN, CIN, etc. The process has been designed for easy and quick completion. Your organization will get a unique Entity ID.

Below are the required documents for registration and you can find the full registration manual here.

Business identity – PAN

Business entity Address proof – GST / TAN

Letter of Authorization – Co. authorizing the individual (format is available on the portal)

Step 2. Header (Sender ID) registration: Messages are classified into Promotional, Transactional, Service Explicit, and Service Implicit. Entities need to register all their headers on the platform. Every header gets a unique Header ID that is shared across other DLT platforms seamlessly. 

• SMS Header: 6-digit header for Promotional. 6-alpha header for Transactional/ Service
• Voice Header: 140XX series for Promotional. Fixed-line number series (like 040, 044, 022) for Transactional/ Services

Step 3. Content Template Registration: Entities are required to register all their templates on the DLT system. Once a template is created, the entity retains the template ownership across all platforms. Every template gets a unique Template ID that is shared across other DLT platforms seamlessly.

Facing problem In DLT registration?         

                Do not worry Msgclub is here to assist you. We will educate you from what is DLT to how to do DLT registration Securely and without any problem. We ensure accuracy and guarantee customer satisfaction. Our team will guide you during the whole registration process. We believe in maintaining transparency and in maintaining the privacy of your data.

               Msgclub is the fastest-growing telemarketing service in the market and always stand one step ahead from others. Msgclub is evolving day by day by adopting day to day changes. Our team will provide you live chat support for better interactions and assistance.

             Our DLT registration teams are working efficiently to keep every detail updated regarding new regulations and the DLT registration system. Updated details can be found on Msgclub’s Social media handles. 

             Msgclub’s panel itself is more than capable of helping out customers in the best way possible. We are also providing legit suggestions for the documentation process and prevent our customers from any sort of misguidance. So, For hassle-free and smooth DLT registration Msgclub has to be your first preference. Time is running out so contact Msgclub as soon as you can before DLT will affect you and your business.

So, If you have any queries regarding the DLT system or having trouble in the DLT registration process feel free to contact Msgclub: http://www.msgclub.net/

How to perform SMS pricing for bulk SMS services

Being in the SMS marketing industry for over a decade now, often Bulk SMS Resellers and service providers ask me the question: how should I price SMS credits or SMS solutions? Or, what should be the parameters I should focus on while deciding SMS pricing? 

Well, frankly speaking; with appropriate knowledge of TRAI regulations and pricing standards, answering these questions is pretty simple and straightforward. TRAI (an acronym for Telecom Regulation Authority of India) is the national institution that makes and governs all policies and decisions related to telecommunication in India. In regards to bulk messaging, the institution has set some basic guidelines that can be followed by the resellers and service providers while performing SMS pricing. Let us look at these guidelines and understand their implementation in detail.

Base price for SMS credit as per TRAI regulations

There are numerous myths regarding the base price of SMS credits. One such popular myth is that SMS credits are free. Appending to this myth, various SMS providers claim to offer free Bulk SMS services but internally charge their business clients false prices on the name of TRAI regulations. 

Stating clearly, TRAI is a regulatory body that does not charge a single penny to service providers for providing SMS campaigns. On the contrary, this body is featured to fairly regulate and monitor services being offered by various service providers and resellers in India to the best of end-users’ and mobile operators’ interest. On the same lines, TRAI has standardized a base cost for SMS credits. 

Talking in numbers, the base price per SMS is 7 paise. Therefore, the service provider must pay the mobile operator a minimum of 6 paise per SMS for every SMS transaction with the specific operator. To this base price, the reseller needs to also consider further expenses such as server maintenance, Http/SMPP protocol consumption, gateway charges, human and technical resource cost, etc. Considering all of the above-mentioned costs involved, bulk SMS resellers and service providers are suggested to set selling price as 10-12 paise per SMS credit, while performing SMS pricing. Commenting on advisory grounds, charging anyway lesser than this price might not serve to be profitable in long run for your bulk SMS services venture. Also, charging way too higher than the above-mentioned figure might eliminate you from the cut-throat competition.