The primary goal of a bulk SMS gateway is to route incoming and outgoing bulk messages towards the destination port in the best possible manner. To perform this task effectively, Bulk SMS gateway providers in India offer it’s business clients powerful gateway solutions. With the help of these solutions, one can send up to 300-500 messages per second without facing any lag or delay.
Such performance is majorly achieved by the gateways due to advanced routing algorithms and dedicated route selection techniques. In the text further, let us take a quick look at the route selection principle and the types of routing options available in present-day bulk messaging.
Routing options offered by the bulk SMS gateway provider
The basic principle of message routing is fairly simple and easy to comprehend. Stating the same, the gateway is responsible for delivering SMS in the shortest possible time to the recipient. Talking specifically of business messages, there are a variety of messages being sent and/or received by the institution. These messages are generally tagged as regular or critical based upon the urgency of message delivery. Generally, you can set any of the above tags to the message by using Bulk SMS gateway API, which comes as a part of the gateway solution.
1.Standard SMS routes
This is the default routing algorithm performed by the gateway for all bulk messages unless specified other-ways. Just as the name suggests, the gateway assigns a standard channel or path for message delivery. Standard gateway channels can be used to send promotional bulk messages and low priority messages.
Standard gateways usually work on the principle of shared resources. Therefore, a single gateway might be employed with various business application units for message transmission and reception. This feature makes standard SMS gateways fairly inexpensive and an ideal choice for promotional bulk messaging campaigns.
2.Critical SMS routes
There are often instances, where the message must be delivered to the recipients with utmost urgency. Say, for instance, one-time passwords or OTP messages. While considering these messages, time is crucial and therefore, bulk SMS gateway providers offer SMS gateways with critical routing abilities. Critical routes are used for bulk SMS deliveries that must be sent in real-time. When compared to the former routes, these routes are dedicated only for messages tagged with a priority tag. Owing to this fact, such routing services are a bit costly than the standard messaging gateways.
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